B

Sales & Marketing Proposal

125 Mountain View Pde

Rosanna VIC 3084

Blair Property Group · 2026

Project Marketing Specialists

125 Mountain
View.

17 architect-designed residences
in the heart of Rosanna.

17
Residences
Croft
Developer
Rosanna
VIC 3084
01

About Blair
Property Group.

Blair Property Group is a full-service project marketing team focused on delivering standout results across sales, digital, media and marketing, powered through the best technology available.

Thinking
Differently.

We are innovators at heart — driven to break new ground with bold, creative ideas powered by the latest technological advancements. Just because something has always been done a certain way doesn't mean it can't be done better.

Challenge the
Status Quo.

We collaborate with developers committed to the extraordinary. Rather than a standard, one-size-fits-all approach, we partner only with those who share our vision and seek to set new benchmarks.

Delivering on
Our Promises.

Our experienced team is committed to results. With passion and precision, we stay proactive at every stage — working tirelessly to maximise revenue and profitability for each project.

Collaborative
Experiences.

We excel in customer service, creating memorable experiences at every stage. For developer partners, we deliver intelligent strategies, platforms, and automation — dashboards, databases, and reporting.

Team

Team
Profiles.

Blair Property Group Team
Darren Blair
Director

Darren is a sales and marketing leader with 14+ years across real estate, tech, and creative sectors. As Principal of Blair Property Group, he leads standout project marketing campaigns and served on UDIA Victoria's Urban Renewal Committee.

Alexis Edmunds
Sales Director

With 25+ years in property sales, Alexis is Sales Director at Blair Property Group. Formerly with Mirvac and Stockland, she led top-performing teams on landmark projects and brings deep expertise and a client-first approach to every development.

Elia Mazor
Marketing Director

Elia has held a range of marketing roles across the real estate sector, from off-the-plan to established sales. After 7 years in NYC with a top sales team, he now leads digital, email, content, and lead gen strategies to drive results across every channel.

Matisse Bracken
Sales Agent

Matisse brings energy and precision to every buyer interaction, managing the sales pipeline from first enquiry through to contract exchange with a focus on building genuine relationships and delivering results.

Adam Lee
Content & Design

Adam leads creative output across all BPG campaigns — from brand identity and digital collateral to social content and EDM design. His work ensures every touchpoint is polished, on-brand, and conversion-focused.

Ashley Rodan
Data Engineer

Ashley architects the data infrastructure behind BPG's proprietary platforms — Pricelio, StoryFlow, and campaign analytics. She ensures every buyer interaction is captured, connected, and actionable in real time.









Some Examples

Current
Projects.

At BPG, we have a diverse range of projects — townhomes and apartments — currently on the market.

$500m+
In off the plan product
5 Adamson Street, Brighton
5 Adamson St · Brighton
Milli Brighton East
Milli · Brighton East
Louise 3004
Louise · 3004
Smith Collingwood
Smith · Collingwood
02

125 Mountain View Parade
Overview.

Market Update

Rosanna is one of Melbourne's most liveable inner north-east suburbs — leafy, quiet, and overwhelmingly owner-occupier dominated. Sitting within the City of Banyule, 12km from the CBD, it consistently draws families and professionals seeking established suburban quality with genuine liveability.

The suburb is defined by Rosanna Village's local cafes and shops, the Rosanna and Warringal Parklands, and Rosanna station's Hurstbridge line service — 25 minutes to Melbourne CBD. Ivanhoe Grammar School and Heidelberg High School sit within easy reach, underpinning consistent family demand season after season.

Buyer demand in Rosanna is overwhelmingly owner-occupier driven — 75% of all dwellings are owner-occupied, one of the highest rates in Melbourne's north-east. The suburb draws downsizers from Ivanhoe and Eaglemont, families upgrading from Heidelberg and Bundoora, and professionals priced out of inner-north markets. Genuine scarcity at the boutique end

Only 47 unit sales occurred in Rosanna in the past 12 months — across the entire suburb. This scarcity means 125 Mountain View Parade arrives into a genuine supply gap. Mountain View Parade itself is one of Rosanna's most coveted residential addresses, and boutique medium-density at this quality level is effectively unprecedented here.

Median Prices (Latest available — realestate.com.au)

$1.37M
Median House Price
→ Stable, owner-occupier held
$805K
Median Unit Price
Strong rental demand
35 days
Median Days on Market
Strong demand signal
125 Mountain View Parade Village

Why 125 Mountain View Parade Now

→Unprecedented design quality — Breathe has no peer at this scale on the Inner East
→School catchment (Pen Grammar, Heidelberg High School) driving young family demand
→Rate stability creating renewed buyer confidence across 2025–26
→No comparable medium-density supply pipeline in the suburb
Location Intelligence

Connected
without compromise.

Rosanna station's Hurstbridge line puts the CBD 25 minutes away. Heidelberg, Ivanhoe, and the Austin Hospital precinct are all within 10 minutes by car. Warringal Parklands and Rosanna Parklands are walkable. Everything a downsizer or established professional needs is already close.

12 km
From Melbourne CBD
25 min
CBD by train (Hurstbridge line)
5 min
To Rosanna Village shops
10 min
To Heidelberg & Austin Hospital

Comparable Sales Evidence.

The two most directly comparable medium-density projects in the immediate north-east corridor confirm the pricing range and buyer depth available to 125 Mountain View Parade. Both projects are in Heidelberg 3084 — the same postcode — and both achieved strong clearance rates.

56 Yarra St, Heidelberg 3084
Yarra Rise Residences
9 sales · Boutique 2 & 3BR apartments · Jellis Craig
Address Sale Price
G1/56 Yarra St$750,000
G2/56 Yarra St$815,000
1/56 Yarra St$850,000
5/56 Yarra St$850,000
101/56 Yarra St$850,000
6/56 Yarra St$880,000
102/56 Yarra St$880,000
3/56 Yarra St$1,000,000
56 Yarra St — Penthouse$2,155,000
Median (ex penthouse): $850,000 9 sales recorded
91 Darebin St, Heidelberg 3084
Vive Heidelberg
17 sales · Mixed 1–3BR apartments · Ascui & Co
Address Sale Price
204/91 Darebin St (1BR)$466,000
4/91 Darebin St (1BR)$466,000
3/91 Darebin St$665,500
403/91 Darebin St$665,500
3/91 Darebin St$679,000
203/91 Darebin St$679,000
2/91 Darebin St$695,000
3/91 Darebin St$730,000
2/91 Darebin St$732,000
9/91 Darebin St$742,500
109/91 Darebin St$742,500
304/91 Darebin St$752,500
301/91 Darebin St$755,000
8/91 Darebin St$765,000
208/91 Darebin St$765,000
4/91 Darebin St$800,000
307/91 Darebin St$1,000,000
2BR median: $742,500 Range: $466K – $1.0M · 17 sales
What This Evidence Tells Us

Both projects confirm a genuine and deep buyer market in Heidelberg 3084 for quality medium-density apartments. 2BR product at $730K–$880K is well-supported. 3BR+ clears at $1M+. The Rosanna premium over Heidelberg — driven by owner-occupier tenure (75% vs ~65%), quieter character, and Mountain View Parade's address quality — supports a pricing premium of 5–15% above these benchmarks.

$850K
Yarra Rise 2BR median
$742K
Vive 2BR median
26
Total comparable sales
03

The
Buyer.

The primary buyer at 125 Mountain View Parade is a Rosanna, Ivanhoe, or Eaglemont downsizer — already in the suburb, already sold on the street, looking for a quality alternative to a freestanding home without leaving the neighbourhood they have called home for decades. A secondary market of one or two investor buyers rounds out the mix, drawn by scarcity and stable rental demand.

Local Downsizers
Primary

Rosanna, Ivanhoe, and Eaglemont owner-occupiers aged 60–78, currently in freestanding homes on 500–700m² blocks. The family has grown and left; the garden has become a burden. They want to stay in the suburb they know — same streets, same friends, same morning walks through Warringal Parklands — but in a home that requires nothing of them. Generous 100–141m² apartments with quality finishes and no maintenance is exactly the brief. They will pay for it, and they will close quickly.

Rightsizers
Strong secondary

Couples aged 55–65 who have not yet fully downsized but are planning ahead. Still working, children at university or just moved out. They want to lock in their next chapter before the market moves — a quality apartment in Rosanna at the right price, held for 5–10 years before they need it full-time. The 3BR at 126–141m² is the natural choice: room for guests, a study, and a proper dining table. Their existing home finances this purchase without leverage.

Adjacent Suburb
Movers Tertiary

Heidelberg and Ivanhoe Heights downsizers who have been watching Rosanna and identifying it as the preferred destination — quieter, greener, more residential in character. This cohort expands the catchment meaningfully. They understand the north-east corridor intimately and will not need to be sold on the suburb, only on the product.

Investor Buyer
1–2 sales

A small number of portfolio or SMSF investors will be attracted by Rosanna's 75% owner-occupier tenure, scarcity of new stock (only 47 unit sales in the entire suburb last year), and proximity to the Austin Hospital and La Trobe University employment nodes. The 1BR (78m²) and entry 2BR are the target product. We do not market to investors as a primary channel — their presence is a natural consequence of product quality and suburb fundamentals.

04

Project
Overview.

Our inclusion strategy is built around balancing size, price and finishes — calibrating each typology to the buyer pool that will actually transact at this address. The mix below reflects what we believe the market will absorb; the notes that follow flag the changes we'd recommend before launch.

Recommended Refinements
  • Mix weighting: the current 1 × 1BR / 8 × 2BR / 8 × 3BR ratio under-indexes on entry product. We'd test adding 1–2 additional 1BR or compact 2BR to widen the buyer funnel and accelerate early sales velocity.
  • 3BR sizing: at 126–141m² the flagship product competes well with houses — protect this. Avoid value-engineering down to sub-120m² as it collapses the downsizer proposition.
  • Inclusions tier: recommend a single elevated specification across all stock (stone benchtops, integrated appliances, ducted heating/cooling, engineered timber to living) rather than tiered finishes. Buyers in this catchment expect parity.
  • Storage & car parking: confirm 1 car space + storage cage for every 2BR and 3BR; this is a non-negotiable for the downsizer cohort.
  • Outdoor space: ground floor SPOS allocations are strong — ensure first/second floor balconies meet minimum 8m² usable with northern aspect prioritised.
1 Bedroom · 1 Bath
Pricing TBC
~78m² · 1 apartment

Generous single-bedroom entry product at 78m² — well above market average. Strong investor and first-home buyer appeal with off-the-plan stamp duty savings.

Floor plan TBC
2 Bedroom · 2 Bath
Pricing TBC
~100m² · 8 apartments

Volume product at a generous 100m². Ideal for couples, downsizers, and small families seeking quality apartment living without the maintenance burden of a house.

Floor plan TBC
3 Bedroom · 2 Bath
Pricing TBC
126–141m² · 8 apartments

Flagship product. At 126–141m², these compete directly with freestanding house stock in Rosanna and Ivanhoe. Primary target for family downsizers and north-east upgraders.

Floor plan TBC

Apartment Mix.

17
Apartments
1 Bedroom
1 Bed · 1 Bath · ~78m²
1
2 Bedroom
2 Bed · 2 Bath · ~100m²
8
3 Bedroom
3 Bed · 2 Bath · 126–141m²
8

Floorplates.

Ground.

Ground floor plate
G-2A · G-2B · G-3A · G-2C · G-2D · G-3B

First.

First floor plate
F-2A · F-2B · F-3A · F-2C · F-2D · F-3B

Second.

Second floor plate
S-3A · S-3B · S-3C · S-3D
05

Strategy
Summary.

Blair Property Group is proud to present 125 Mountain View Parade — a rare opportunity on the Inner North-East.

125 Mountain View Parade represents a chance to redefine expectations for Inner East medium-density. It carefully balances amenity, lifestyle choice, and long-term security with a village character that resonates with owner-occupiers — where they lead, investors will inevitably follow.

Exit Strategy

To achieve the goal of exiting the project quickly and effectively, we propose a disciplined four-stage campaign approach tied to clear absorption milestones.

Execution Framework

The goal is to harness confidence and momentum that delivers, while ensuring each campaign touchpoint feels personal, crafted, and unique. A disciplined rolling campaign — anchored by monthly creative refreshes, milestone campaigns, and activation moments — will sustain momentum and position 125 Mountain View Parade as the Inner East's defining address.

BPG's Success.

Blair Property Group boasts a demonstrated track record in off-the-plan and new development sales, achieved through a diverse range of sales and marketing strategies across $500m+ in active product.

TARGET MARKET PRODUCT & PRICING PROJECT POSITIONING PROJECT PROMOTION BPG Strategy
Competitive Landscape

The Market.

125 Mountain View Parade's primary competition is the existing freestanding dwelling market — not other developments. Breathe's design language and the village sustainability story directly reframes the comparison.

Project Location Typology
125 Mountain View Parade
Blair Property Group		 Rosanna 3084 17 Apts (1–3BR)
Candela Ivanhoe
40 Upper Heidelberg Rd, Ivanhoe		 Ivanhoe 3079 58 Apts · 1–4BR · 6 Levels
Vive Heidelberg
91 Darebin St, Heidelberg		 Heidelberg 3084 Boutique · Hillside Views
Le Vista Heidelberg
Upper Heidelberg Rd, Heidelberg		 Heidelberg 3084 12 Residences · Boutique
Sales & Marketing Staging

Campaign
Timeline.

A four-stage campaign that builds brand equity, validates the buyer base, and drives absorption — from pre-launch intelligence through to construction completion and settlement.

01Months 1–3

Pre-Launch: Foundation

Establishing brand, digital infrastructure, and buyer pipeline before a single product is shown. Invisible to market, but determines everything that follows.

Project brand — name, identity, tone
Render and CGI brief
Website and landing page
BPG CRM database activation
Signage & hoarding brief
Conjunctional identification & briefing
Sustainability narrative development
Media plan & portal strategy
02Months 3–5

VIP Preview: Controlled Launch

Invitation-only VIP event — on site in the heritage cottage — for validated high-intent buyers. No portal activity. Price list distributed in person only.

Display suite / heritage cottage activation
VIP event — 80–120 invitees on-site
Conjunctional agent briefing evening
4-part VIP EDM build campaign
EOI collection and qualification
First contracts — Type 3A and 4A priority
Buyer story capture and social proof
Target: 15–20% under contract pre-public
03Months 5–12

Public Launch: Market Activation

Full public launch across all channels. Portal, paid social, editorial PR, and open-home program. Weekly absorption reporting. Pricing reviewed at 25%, 50%, 75% sold milestones.

REA / Domain — premium placement
Meta & Google campaigns — live
Weekend open-home program
PR — Domain, AFR, Broadsheet
SMS campaign — BPG database
Monthly EDM to interest base
Construction update content
Pricing review at absorption milestones
04Months 12+

Completion & Settlement

Managing final stock, buyer relationships through construction, and the settlement period. Late-stage tactics for remaining homes. Comprehensive settlement support.

Construction milestone updates
Site tour program
Final stock recalibration
Late-stage targeted campaign
Pre-settlement coordination
Solicitor & financier liaison
Post-settlement referral program
Developer close-out reporting
Live Media Plan

Campaign Media Strategy.

An interactive Amplio media plan built specifically for 125 Mountain View Parade — channel allocation, monthly spend, reach modelling, and campaign phasing in one live dashboard. Updated in real time as the campaign evolves.

Open Full Plan ↗
amplio.website/shared/ab5c24b25b59d06d13b3773a851c8c8b7e7db7…
Open ↗
Media Strategy

Full Media
Partnership.

BPG works with you to build a full media strategy tailored to this project's buyer profile, price point and timeline — spanning digital, social, outdoor, print and PR. We treat media as a live instrument that shifts with market conditions and sell-through velocity.

Precision Targeting

Meta CAPI integration, lookalike audiences from buyer CRM, retargeting across browse sessions. Every dollar tracked to enquiry.

Live Reporting

Monthly Amplio dashboards showing spend, reach, CPL and enquiry quality by channel. No black boxes — you see everything we see.

Adaptive Spend

Budget shifts monthly based on sell-through velocity, channel performance and buyer demographics. We optimise in real time.

Buyer Storytelling

StoryFlow Connect.

Our proprietary platform turning every project into a personalised, immersive buyer experience — combining brand storytelling, residence detail, and a private buyer portal in one shareable link.

View Live Example ↗
storyflow.blairproperty.com.au/s/welcome-to-smith
Creative

Ad Design Examples.

A snapshot of motion and static creative produced in-house — designed for paid social, EDM and portal placements.

Smith · Collingwood — Motion 1080×1350
Channel Strategy

BPG Channel
Overview.

Blair Property Group has a network that spans both local and targeted channel partners.

For 125 Mountain View Parade, our primary channel is direct — local buyers found through community presence, digital targeting, and the display suite. Given the downsizer-dominant buyer profile, international or broad channel activity is not the priority here. We remain focused and disciplined on the buyer who is already in the room.

Where a local agent or channel partner generates a genuine buyer, we work collaboratively — either conjunctionally or in a close-knit referral arrangement — with full transparency on split and terms agreed upfront with the developer.

Exclusivity Access to Key Groups

BPG maintains direct relationships with key buying groups, financial advisors, and local agent networks across the Banyule and north-east Melbourne corridor — providing access to qualified buyers before they reach the open market.

Primary Channels — This Project
Display Suite — Rosanna Village walk-in and appointment
Digital — Facebook/Instagram geo-targeted (3084 / 3079 / 3081)
REA / Domain — Premium listing with floor plan and price guide
Community signage — Mountain View Parade hoarding
EDM / SMS — BPG registered database, north-east corridor
Secondary Channels
Local agent conjunctional (if required — fees TBD)
SMSF / financial advisor network (investor buyer)
Channel partners — targeted, project specific only
Sales Collaboration with Local Agents

In our pursuit of the best outcomes, we recognise the value of working in tandem with local agents. Collaborating with them — either conjunctionally or in a close-knit referral arrangement — brings a wealth of local knowledge, suburb-level relationships, and a network that can be pivotal to achieving full sell-through. All collaboration is transparent and agreed in writing with the developer prior to any referral being engaged.

Conjunctional Sale
BPG manages the buyer — agent receives agreed referral split. Terms discussed with developer.
Channel Partner
For targeted buyer groups (SMSF, interstate). Structured separately with developer agreement.
Sales & Marketing Process

Entice. Excite.
Engage. Convert.

Every enquiry enters a structured, automated journey. No lead falls through the cracks. The right message is delivered at the right moment — from first web visit through to signed contract.

Entice
How buyers find us
Excite
First 24 hours
Engage
Nurture & qualify
Convert
Closing the sale
Automated touchpoint
Agent decision point
Nurture loop
Display Suite

Rosanna Village
Display Suite.

For a project primarily targeting local downsizers, physical presence in the immediate community is essential. We recommend establishing a small, beautifully fitted display suite in Rosanna Village — a meeting space that allows buyers to experience the project's quality, ask questions, and make decisions in a comfortable, no-pressure environment that feels like the neighbourhood they already call home.

A village-scale
presence.
Boutique display — Rosanna Village retail strip
Why a Display is Essential Here

The primary buyer — a local downsizer aged 60–78 — does not buy off a screen. They buy from people they trust, in an environment that feels considered. A village presence in Rosanna's retail strip puts the project where the buyer already is: walking past on the way to coffee, stopping in because they've seen it every day. It converts passive awareness into active enquiry.

The Concept

A small shopfront in Rosanna Village — 40–60m², simply but beautifully fitted. Material samples, large-format renders, floor plan display, and a meeting table. Not a traditional sales office — a project home. BPG manages all display bookings, appointments, and walk-in enquiries directly from this space.

What the Display Achieves
  • ·Converts drive-by and foot-traffic awareness into registered enquiries
  • ·Gives downsizers a low-pressure, familiar environment to ask questions
  • ·Creates a physical brand presence in the community before launch
  • ·Acts as a meeting room for private appointments with qualified buyers
  • ·Material samples and scaled models communicate quality tangibly
Village
Location — Rosanna Village retail strip
40–60m²
Recommended display footprint
Walk-in
Passive enquiry from community foot traffic
Pre-launch
Opens prior to VIP registration event
09

Signage
Strategy.

A well-executed hoarding strategy for 125 Mountain View Parade serves a dual purpose: it protects the site during construction and acts as a long-running awareness asset for the local community. The goal is hoarding that earns its keep — considered, branded, and capable of standing throughout the entire construction program without impeding site access or operations.

Reference — BPG Hoarding · Smith Collingwood
BPG Hoarding Reference — Smith Collingwood

A BPG-managed hoarding for Smith, Collingwood — bold, legible street presence that generates enquiry from day one of construction.

The Approach

125 Mountain View Parade is a standard residential site — not a corner. The hoarding strategy focuses on the full street frontage along Mountain View Parade, designed to be bold and readable from a moving vehicle while maintaining full site access for construction traffic throughout the build program.

What the Hoarding Carries

Large-format architectural renders showing the completed building and streetscape. Project name and key message. BPG branding with direct contact. QR code linking to the project microsite and registration page — converting passive drive-by exposure into qualified leads around the clock.

Construction-Safe Design

Hoarding is engineered to remain in place for the full construction program — typically 18–24 months — without modification. Pedestrian path compliance is maintained. Access gates are integrated into the design so the hoarding reads as a continuous branded surface even when the site gate is in use.

Three-element signage approach.

01
Render Hoarding

Full-length architectural render across the Mountain View Parade frontage. Shows completed streetscape, activates buyer imagination pre-build, and builds project recognition throughout the construction period.

02
Project Identity Panel

Dedicated panel with project name, BPG branding, key specs, and direct contact details. Visible to both approaching vehicles and pedestrians. Replaced at key campaign milestones (launch, VIP, open for inspection).

03
Digital Activation

QR codes integrated into the hoarding surface link directly to the project microsite, floor plan explorer, and registration form — turning passive drive-by awareness into trackable, qualified digital enquiry.

09

BPG Technology
and Services.

Blair Property Group operates a fully integrated sales technology stack purpose-built for off-the-plan campaigns. Every buyer interaction — from first web visit to unconditional contract — is tracked, scored, and actioned.

Proprietary Technology
Pricelio.
BPG's proprietary price list management platform — built for developers, sales teams, and channel agents. Real-time inventory, analytics, and a marketplace for conjunctional distribution.
Price List Management Inventory Tracking Agent Marketplace Analytics
pricelio.live
Pricelio Marketplace
Project Marketplace

Every active project.
One dashboard.

Channel agents and conjunctionals access all BPG projects from a single, real-time portal. Live pricing, availability, commission rates, and property type filters — updated instantly when the price list changes.

→Filter by type, bedrooms, and price range
→Real-time "Now Selling" status and commission display
→Direct link to floor plans, renders, and price list PDF
→Available to all qualified conjunctional agents instantly
Proprietary Technology
BPG Scheduler.
Our proprietary OFI scheduling platform — built to manage all opens, private appointments, and team allocation across every active project with full analytics reporting.
OFI Scheduling Team Allocation Open & Private Appts Analytics
BPG Scheduler ⋮
BPG Scheduler OFI
OFI Schedule View

Every open home.
Every agent. Organised.

The BPG Scheduler manages all open for inspections and private appointments across every active project in one unified calendar. Agents are allocated, times are tracked, and calendar invites are sent automatically.

→Schedule open and private inspections across all projects
→Assign team members with initials and colour coding
→One-tap calendar export for each team member
→Live across all active BPG projects simultaneously
Proprietary Technology
Project Signer Suite.
Our proprietary digital agreements and channel onboarding platform — campaigns.blairproperty.com.au. Conjunctional agents are invited, sign electronic agreements, access live stock and marketing collateral, and submit reservations — all in one secure portal.
Digital Agreements Agent Onboarding Activity Tracking
campaigns.blairproperty.com.au
Project Signer Suite — Projects dashboard
Conjunctional Agreements

Channel agents are invited, sign the conjunctional agreement electronically, and are activated against the project — no paper, no chasing.

Live Stock & Collateral

Once signed, agents access the latest price list, floor plans, EDMs and reservation forms — always current, always controlled by BPG.

Activity & Audit

Every login, download, and reservation is logged — giving the developer full visibility on which agents are active and producing.

01

CRM & Pipeline

Salesforce-based pipeline management. Every enquiry scored, tagged by typology and price sensitivity, enrolled in automated nurture. Developer dashboard updated weekly.

02

EDM Automation

Klaviyo-powered sequences triggered by buyer behaviour. Construction milestones, price updates, event invitations — all templated, staged, and personalised.

03

SMS Campaigns

Direct SMS for high-intent actions: VIP invitations, new release notifications, settlement reminders. Open rates exceed 90%. Used selectively on opted-in contacts only.

04

Digital Advertising

Meta and Google with postcode-level targeting across inner-Melbourne bayside and Inner East. Lookalike audiences from BPG's existing buyer database. Weekly creative refresh.

05

Portal Strategy

REA and Domain premium placement from public launch. Project profile with interactive floor plans, video, and enquiry capture — managed by BPG from day one.

06

Developer Reporting

Weekly campaign reports: enquiry volume by channel, pipeline value, open-home attendance, contract status, and absorption rate vs projections. Full transparency.

Price List

Mountain View
Residences.

125 Mountain View Parade, Rosanna VIC 3084 · Price List J01293 · Revision G · 21 May 2025

Total Residences
17
1, 2 & 3 Bedroom · Basement to Second Floor
Avg. List Price
$1.26m
Range $690k – $1.595m
Avg. m² Rate
$11,141
Across 1,924 m² total NSA
Total Gross Revenue
$21.43m
Stock value at list pricing
1 Bedroom
1 residence
Avg $690,000 · $8,846/m²
2 Bedroom
8 residences
Avg $1,160,625 · ~$11,606/m²
3 Bedroom
8 residences
Avg $1,432,500 · ~$11,061/m²
AptLevelTypeNSA m²POS m²CarAspectList Price$ / m²Status
Basement Level
B.1ABasement1B / 1B78251West$690,000$8,846Available
Ground Floor
G-2AGround2B / 2B100871West / North$1,250,000$12,500Available
G-2BGround2B / 2B100471West$1,185,000$11,850Available
G-2CGround2B / 2B1001051West / South$1,225,000$12,250Available
G-2DGround2B / 2B100551West$1,175,000$11,750Available
G-3AGround3B / 2B126892East / North$1,395,000$11,071Available
G-3BGround3B / 2B126612East / South$1,350,000$10,714Available
First Floor
F-2AFirst2B / 2B10011.11West / North$1,150,000$11,500Available
F-2BFirst2B / 2B10010.61West$1,130,000$11,300Available
F-2CFirst2B / 2B10011.11West / South$1,095,000$10,950Available
F-2DFirst2B / 2B10010.61West$1,075,000$10,750Available
F-3AFirst3B / 2B12725.62East / North$1,315,000$10,354Available
F-3BFirst3B / 2B12728.62East / South$1,295,000$10,197Available
Second Floor
S-3ASecond3B / 2B12911.11West / North$1,495,000$11,589Available
S-3BSecond3B / 2B14139.21East / North$1,595,000$11,312Available
S-3CSecond3B / 2B12911.11West / South$1,455,000$11,279Available
S-3DSecond3B / 2B14139.21East / South$1,560,000$11,064Available
Totals / Averages1,924———$21,435,000$11,14117 / 17
All pricing per Revision G, 21 May 2025. Subject to contract, availability and change without notice.
Our Process

Our
Process.

Our goal is to manage the entire sales and marketing process to ensure that both are working seamlessly together — from pre-launch through to settlement.

Stage 01

Prelaunch
Activity

  • ·Market Research
  • ·Pricing / Product / Floorplan Refinement
  • ·Sales / Distribution Strategy
  • ·Photography or Render Strategy
  • ·Brand Strategy
  • ·Campaign Strategy and Tactical Initiatives
  • ·Media / Content Management
  • ·Display / Home Staging and Fit Out
  • ·Display Suite Technology (if required)
  • ·Customer Journey and Automations
  • ·Content Strategy
Stage 02

Now Selling
On Market.

  • ·Campaign and Budget Management
  • ·Marketing Analytics and Detailed Tracking
  • ·Marketing Automation
  • ·Weekly EDMs and SMS
  • ·Database Communications Creation and Delivery
  • ·Live Campaign and Lead Dashboards
  • ·Agile Tactical Campaigns
  • ·Sales Management
  • ·Channel Management
  • ·Local Agent Management
Stage 03

Settlement
Services.*

  • ·Construction Updates
  • ·Broker Introduction
  • ·Client Status Checks
  • ·Pre-settlement Inspections
  • ·Key Handover
  • ·Post Completion Communication

*Settlement Services charged at $550 per lot for full defecting (if required), pre-settlement inspections, builder communication and handover.

Our Philosophy.

A fully phased marketing investment schedule is tied to campaign stages and absorption milestones, finalised once the full pricing schedule and project timeline are confirmed. Marketing investment is not a cost of sale — it is the mechanism that determines the price achieved. Underspending on a project of this calibre creates a ceiling on what the market will pay.

Breathe's design demands an equally considered campaign. We structure investment tied to milestones — front-loading launch phase where first impressions are irreversible.

Fee Structure

Fees and
Services.

Retail Sale
2.5% ex GST
Local Agent Referred Sales
To be discussed if required
Split between BPG and referring agent
Channel / International
To be discussed if required
Subject to project scope and channel strategy
Performance Bonus
To be discussed

All fees quoted exclusive of GST. Marketing costs are in addition to agency fees and will be presented in a detailed campaign budget prior to launch.